Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from routein.ca (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect info about the individual web pages or products you view (such as our Sachet Pouches or Bulk Pouches), referral search terms, and how you interact with the Site. We refer to this as “Device Information”.

We collect Device Information using:

Cookies: Data files placed on your device that often include an anonymous unique identifier.
Log Files: These track actions on the Site and collect data including your IP address, browser type, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record how you browse the Site.

Additionally, when you make a purchase or attempt to purchase through the Site, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information”.

2. How Do We Use Your Personal Information?

We use the Order Information generally to fulfill any orders placed through the Site, including processing payments, arranging shipping to locations, and providing invoices/confirmations. Additionally, we use this info to:

Communicate with you regarding your "routine".
Screen orders for potential risk or fraud.
Provide you with information or advertising relating to our products.

We use Device Information to help us screen for risk and fraud (specifically via IP addresses) and to optimize our Site’s mobile UI/UX by generating analytics on customer interaction.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above.

Shopify: We use Shopify to power our online store. You can read their privacy policy here: https://www.shopify.com/legal/privacy.
Google Analytics: To help us understand how customers use Routein.ca. You can opt-out here: https://tools.google.com/dlpage/gaoptout.
Legal Compliance: We may share info to comply with applicable laws, respond to lawful requests, or protect our rights.

4. Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising via:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

5. Your Rights & Data Retention

Do Not Track: We do not alter our Site’s data collection practices when we see a Do Not Track signal from your browser.
European Residents: You have the right to access, correct, update, or delete the personal info we hold about you. Note that your info will be transferred outside of Europe, including to Canada.
Data Retention: When you place an order, we maintain your Order Information for our records unless and until you ask us to delete it.